To Our Loyal Friends:
When From the Fields’ was founded, one of our guiding principles was to be as sustainable as possible while bringing good, clean, organic food to our local communities. So, from the beginning, we packaged our grocery products in compostable bags and were proud of that packaging.
However, during these last four years, we continued to be plagued by the limitations of compostable films. For a product that is freshly baked but may spend some time in transit to the stores, and then to the consumers, this reduced freshness and shelf life has become a serious issue for us.
We searched for a new packaging solution – to find fully compostable bags, which would keep our products fresh until opened at home by our customers. During one of many conversations, we were told that, by definition, our goal bordered on the insane. On one hand, we wanted packaging that protects our product from the elements, but once our granolas had been consumed, that same bag should now allow itself to be decomposed in a compost bin by the same elements. Once I heard these words, I realized that we would not be able to win this battle.
When we conducted tests with other packaging solutions, it became very clear that we had to make a change. So, it is with a heavy heart, but with optimism, that we announce our move to stand-up pouches. These new bags will increase our shelf life to 9 months and keep our products fresh until they arrive at our customers’ pantries.
We are very proud of the look of our new packaging and we know that, by making this change, our consumers will again be able to enjoy the freshness that we used to be able to guarantee when we delivered our granolas, mueslis and oatmeals from the back of our founder’s car. For those that are inevitably going to be disappointed by this change, please suggest to purchase our products in bulk.
There are no other changes made to our products. Sizes, pricing, etc. all remain the same. For any questions about this change, please email us at: email@example.com.
Thank you for your continued support of our small company!
Wishing you good health,
The Team at From The Fields’